On a cold Saturday night in Southern Maine, our founders reminisced about the days they had spent enjoying the warmer months of the year. The conversation progressed, and the definition of what a true paradise was came into question. After some debate, they concluded that what makes something paradise is less about the place itself, and more so the people you surround yourself with and the experiences you have.

In that moment, the mission to create a brand that could not only encapsulate those feelings, but something that anyone could rely on to get them through their day- and look great doing it.

And to keep the places we all cherish clean and healthy, 10% of all of our profits go to charities and organizations that are all about cleaning up our beaches, oceans, lakes, or anything else nature-related (so you get to look cool and help the earth). And although we are a surf company, we believe that all aspects of our planet should be nurtured and protected. So, if you'd like to be a part of something bigger than just a clothing brand, you've come to the right place.